Business Lead

I’m a Los Angeles native who’s spent the last decade building my career—and my life—in New York City. As a Business Lead with over ten years of experience in advertising and communications, I’ve worked across brand, nonprofit, entertainment-adjacent, and platform-first spaces, always focused on connecting storytelling to real audience behavior.

I thrive at the intersection of strategy, creativity, and culture—whether that’s leading integrated campaigns, guiding clients through complex challenges, or translating big, emotional moments into work that actually resonates.

Outside of work, I’m a self-proclaimed “crazy dog mom” to my 6-year-old Havanese–Cavalier King Charles mix, who keeps life full of energy, chaos, and a lot of joy—and I’m currently in the middle of planning my wedding this year, which has become its own masterclass in organization, creativity, and patience.

Quick Hits:

• Business lead with 10+ years of experience driving integrated marketing campaigns for global brands across CPG, health, and entertainment.

• Proven ability to own end-to-end campaign execution, lead cross-functional teams, and serve as a trusted advisor to senior client stakeholders (VP/SVP level).

• Combines creative intuition with operational rigor, delivering strategically grounded, emotionally resonant work that meets business objectives and high creative standards.