Spotify Spreadbeats
Spreadbeats. A never-been-done-before, eye- and ear-opening way to prove the power of combining video and audio in a medium perfectly tailored to its audience.
BUSINESS PROBLEM
Lack of awareness & buy-in to Spotify Advertising video ad units.
MY ROLE AND LEADERSHIP IMPACT
Led end-to-end campaign execution, including cross-functional coordination across creative, strategy, production, and client stakeholders.
Learned technological aspect of development to be able to clearly explain to clients when questions arose.
AWARDS
20 best campaigns of 2024 by Adweek
5 best B2B campaigns of 2024 by AdAge
10 best music campaigns of 2024 by Adage
2024 | Cannes Lions | Titanium | Shortlist
2024 | Cannes Lions | Digital Craft | Grand Prix
2024 | Cannes Lions | Digital Craft | Gold
2024 | Cannes Lions | Direct | Gold
2024 | Cannes Lions | Direct | Silver
2024 | Cannes Lions | B2B | Silver
2024 | Cannes Lions | Entertainment Lions for Music | Silver
2024 | Cannes Lions | B2B | Bronze
2024 | Cannes Lions | Digital Craft | Bronze
2024 | Cannes Lions | Creative Data | Bronze
2024 | Cannes Lions | 8x Shortlist
2024 | LIA Awards | B2B | Grand Prix
2024 | LIA Awards | B2B | Gold
2024 | LIA Awards | B2B | Gold
EXECUTION
Developed and launched a first-of-its-kind campaign, including a music video created and coded entirely in Excel
Managed integrated rollout across digital and social platforms
Directed collaboration across internal teams and external partners
CAMPAIGN IMPACT
17:1 ROI
+600% email forwards
+870% video engagement
2024 | LIA Awards | Branded Entertainment | Gold
2024 | LIA Awards | Creative Data | Gold
2024 | LIA Awards | Direct | Gold
2024 | LIA Awards | Direct | Gold
2024 | LIA Awards | Direct | Gold
2024 | LIA Awards | Digital | Gold
2024 | LIA Awards | Digital | Silver
2024 | LIA Awards | Design | Silver
2024 | LIA Awards | Non-Traditional | Bronze
2024 | LIA Awards | Ambient&Activation | Bronze
2024 | Ciclope Festival | Innovation | Grand Prix
2024 | Ciclope Festival | Innovation | Gold
2024 | Drum Awards | Design | Grand Prix
2024 | Drum Awards | Design | Gold
2024 | Drum Awards | Digital | President's Award
2024 | Drum Awards | Digital | Gold
2024 | Drum Awards | Content | Gold
2024 | Drum Awards | B2B | Silver
2024 | Drum Awards | Advertising | Bronze
